On Demand Farming?

What’s with all the hype around Roof top farms and vertical gardens?

These projects vary in inspiration from me from being amazing great uses of neglected spaces to being petrified that some people think that technology is going to save us. For the record all food is not created equal and you cannot substitute real soil and sun for anything artificial.

So when this project came across my desk .. well I’m a little bewildered. Is it amazing that this company can grow so much basil so close to their consumers? The sheer size of the warehouse and the growing beds seems to me as something out of sci-fi movie. But check it out for yorselves and see the latest in food production from the US. There is even a new marketing term coined for it, ‘on demand farming’. Catchy! There is a video on their site if you’re that way inclined…

I can’t help but ask myself .. if the basil is so good why does the company wrap it up in a cardboard box? Hiding something behind cute graphics?

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About Juliette

When Juliette was little, she came home from school and asked her mum in her little teary voice why the other kids at school didn’t like her. Her mum reassured her and said 'Don't worry Juliette, you're just different. That's all.' Since then, aware of her obvious difference to everyone else, Juliette is spending her time doing exactly what people wish to be doing – exactly what she wants. This blog is a celebration of taking a deep breath and just doing it. Currently Juliette can be found sipping tea and gardening somewhere in Central Victoria, Australia with her beloved and their excitable boys. She is also completing her PhD in Civic Agriculture and teaches at RMIT in Sustainable Consumption and Design Activism.

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